Back to Blog

A Step-by-Step Guide to Building Your Business Model Canvas

Business Model Canvas

Starting a business can be an exciting journey, filled with dreams of freedom, success, and innovation. However, transforming these dreams into reality requires more than just passion and hard work. It necessitates a solid foundation, a roadmap that outlines how your business will create, deliver, and capture value. This is where the Business Model Canvas (BMC) comes into play.

The BMC is a strategic management tool that allows entrepreneurs to visualize, design, and reinvent their business model on a single page. In this blog post, we'll guide you through creating your own Business Model Canvas, step by step.

Step 1: Understand the Nine Building Blocks

Before diving into creating your BMC, it's crucial to understand its nine building blocks. These components cover the most critical aspects of any business:

  1. Customer Segments: Who are your customers? Segment them based on their needs and characteristics.
  2. Value Propositions: What value do you offer to solve customers' problems or satisfy their needs?
  3. Channels: How do you reach your customer segments to deliver your value proposition?
  4. Customer Relationships: What type of relationship do you establish with each customer segment?
  5. Revenue Streams: How does your business make money from each customer segment?
  6. Key Resources: What assets are essential for your business to offer and deliver the proposed value?
  7. Key Activities: What must your business do to deliver the proposed value?
  8. Key Partnerships: Who are your partners and suppliers, and how do they contribute to your business?
  9. Cost Structure: What are the main costs involved in operating your business?

Step 2: Start with Customer Segments

Begin by identifying your target customers. Understanding who your customers are and what they need is the cornerstone of any successful business.

  • Conduct Market Research: Before filling out your BMC, research your target market to understand customer needs, preferences, and behaviors.
  • Create Customer Personas: Develop detailed customer personas to represent different segments. This will help you tailor your value propositions more effectively.

Step 3: Define Your Value Propositions

Once you know who your customers are, articulate the value your business offers. Your value proposition should clearly state how your product or service solves a problem or improves a customer's situation. Be specific and focus on the benefits that differentiate you from competitors.

  • Solve Real Problems: Ensure your value propositions address actual problems faced by your customers. Use feedback and data to refine these propositions.
  • Differentiate: Clearly articulate how your offerings are different and better than competitors'.

Step 4: Outline Your Channels

Determine the most effective ways to reach your customer segments. Channels can be direct, such as selling through your website, or indirect, like using retailers. Consider which channels work best for your value proposition and customer segments.

  • Choose the Right Channels: Select channels that your customers prefer and use most frequently.

Step 5: Establish Customer Relationships

Decide on the type of relationship you want to build with your customers. Will it be personal assistance, self-service, automated services, or community building?

  • Build Relationships: Develop strategies for customer retention and loyalty. Consider loyalty programs, personalized communication, and excellent customer service.

Step 6: Identify Revenue Streams

Explore how your business will generate income. Will you use a one-time payment model, subscriptions, leasing, or advertising? Ensure your revenue streams are sustainable and align with your customers' willingness to pay.

  • Diversify Your Income: Look for various ways to generate revenue, such as direct sales, subscriptions, or licensing.
  • Test Pricing Models: Experiment with different pricing strategies to find what maximizes your revenue without deterring customers.

Step 7: Determine Key Resources

List the essential resources needed to make your business model work. These could be physical, intellectual, human, or financial resources. Focus on resources critical to delivering your value proposition.

  • Prioritize Resources: Focus on resources that are critical to delivering your value proposition and ensure they are readily available.

Step 8: Define Key Activities

Identify the most important activities your business must perform to deliver your value proposition. This could include production, problem-solving, or platform/network management.

  • Streamline Activities: Identify key activities and streamline them to reduce waste and increase efficiency.

Step 9: Outline Key Partnerships

Key Partners are a list of other external companies, suppliers, parties you may need to achieve your key activities and deliver value to the customer. Consider which activities you should outsource and which resources you should acquire from partners. Partnerships can help you reduce risks, acquire resources, and optimize your business model.

  • Strategic Alliances: Form partnerships that complement your strengths and weaknesses. This can help you access new markets and technologies.
  • Mutually Beneficial Relationships: Choose partners that can benefit from the relationship as much as you do.

Step 10: Analyze Your Cost Structure

Finally, list your major cost drivers. Understanding your cost structure is vital for ensuring your business model is financially viable. Consider both fixed and variable costs, and how they relate to your revenue streams.

  • Lean Approach: Adopt a lean startup approach to minimize unnecessary expenses until you have validated your business model.


Creating a Business Model Canvas is an iterative process. Don't be afraid to go back and adjust earlier sections as you refine your understanding of your business. The BMC is not just a planning tool; it's a living document that should evolve with your business.

By following these steps, you'll have a clearer picture of how your business operates and how it creates value for your customers. The Business Model Canvas is a powerful tool for entrepreneurs at any stage, providing a concise overview of your business model and a roadmap for success.


In Inodash, we offer an AI-assisted feature that swiftly generates a tailored Business Model Canvas based on your provided business idea. This tool not only saves you valuable time by completing the canvas in seconds but also allows you the flexibility to edit it later.

Create your Business Model for free - sign up now!

Back to Blog
Cookie Settings
By using this site you agree to our cookies policy

Cookie Settings

We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

These cookies help us to better deliver marketing content and customized ads.